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Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
From Boss to Leader
$99.00After completing this course, participants will know the characteristics of bad bosses and good leaders, understand how those who hold management positions can develop into good leaders, know the elements of leading by example, understand the importance of good communication and effective feedback, and know how to use emotional intelligence. -
An Environmental Audit Primer
$99.00This course will give you the tools to conduct an internal environmental audit at your workplace. You will learn of the different types of audits and about auditors and the basic steps of an audit. This course will also teach you the essential aspects of an audit checklist and how to develop a checklist based on Environmental Management System procedures. You will also explore noncompliances, corrective actions and an audit closing meeting. -
Onboarding: The Essential Rules for a Successful Onboarding Program
$99.00This course will explore the benefits of onboarding, show you how to design an onboarding framework, give you ways to customize the program for different audiences (including managers and executives), and demonstrate how to measure results from the program. -
Conference and Event Management
$99.00In this course, you will learn all the essentials of event planning, including setting objectives, budgeting, using committees, advertising, choosing a venue, selecting a menu, developing takeaway items, gathering feedback for the plan, hosting the event, and evaluating how it all went. -
Global Business Strategies
$99.00This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our Entrepreneurship 101 and Basic Business Management programs before taking this course. -
Skills for the Administrative Assistant
$99.00In this course, youll learn about the elements of a professional attitude, including dressing appropriately, developing a positive outlook, being assertive, and communicating well. Youll also learn some fundamental skills for administrative assistants, such as writing letters, managing your time, saying no, working with others, and dealing with stress. All of these tools will help you achieve your goals and help the people that you support achieve their goals, too. -
Public Relations Boot Camp
$99.00In this course, you will learn how to determine the type of information required in a particular situation, ways to approach PR strategically, how to create compelling releases, and techniques for managing media relations. -
Promoting a Marketing Webinar
$99.00At the end of this course, you will be able to define the marketing objectives of your webinar, create an attendee avatar to connect with your target audience, create and use a lead magnet, develop a promotion strategy, explore the potential of a joint venture, and create a webinar marketing calendar.
