-
Creating a Google AdWords Campaign
$99.00In this one-day course, you will learn how Google AdWords work, what pay per click means, the importance of correctly setting an AdWord budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success. -
Global Business Strategies
$99.00This course provides an overview of the various factors that a business must consider before going global. Students will also begin considering how they can expand their business to the global marketplace using a variety of planning techniques. We strongly recommend that participants complete our Entrepreneurship 101 and Basic Business Management programs before taking this course. -
Story Marketing for Small Businesses
$99.00This course covers the essential elements of a story marketing campaign, from a review of company message and brand, to the elements of good storytelling. The course leads participants through the steps of creating a marketing story knowing your company, knowing and connecting with customers, and the story writing and editing process. This creates a clear and engaging path that will lead customers to your products and services and encourage them to respond to your call to action. -
Mobbing in the Workplace
$99.00After this course, you will be able to identify mobbing and how it differs from individual bullying, know why and how it occurs, know how it impacts the person targeted and the organization, know what actions to take if you are being mobbed, know how to avoid targeting someone, and know what action to take as an organization to stop mobbing before it starts -
Managing Difficult Conversations
$99.00This course will give you an eight-step process for a difficult conversation, as well as some things to consider when deciding to have the conversation (such as your desired outcome, the time and place, and how to stay safe). Youll also learn how to speak persuasively, ask good questions, and listen actively. -
Generation Gap: Closing the Gap in the Workplace
$99.00During this course, you will consider whether defining the actual limits of each generation is most important, or whether the merits of people within the context of employment is the bigger issue. You will learn about the various types of generations and how human resource practices can bridge the gap. -
Stress Management
$99.00This course will teach you some different ways to look at stress, ways to take care of yourself to reduce the stress that you feel, and coping techniques. You will also learn some time management and organizational tips to help you work smarter. -
Design Thinking: An Introduction
$99.00This course is designed to get you started using design thinking to solve problems more creatively. You will better understand problems from the customer's perspective as you apply different brainstorming techniques to identify innovative ideas. You will be able to use effective design research through use of prototypes and testing to test your ideas and keep your design ideas moving forward. Upon completion you will be ready to take on your next project using a design thinking process. -
Disability Awareness: Working with People with Disabilities
$99.00In this course, you will explore what the word disabilities means and what some common disabilities are. You will also explore stereotypes, misconceptions, and labels. Then, you will learn ways to encourage diversity, create an accessible workplace, make appropriate accommodations, and protect the privacy of your employees.
